Marketing & Promotion
Why is it necessary to market and promote your site?
It's not good enough to just have a website.Marketing on the Internet requires promoting your website so people know you're out there and giving them "a reason to come back". Each day, thousands of new websites are going online, making it increasingly difficult to attract targeted visitors to your site. Effective Internet marketing can make the difference between success and failure.
Marketing Proposal
Below is a suggested list of services that we can provide to
market/promote your company/product/service and the costs.
Banner Promotion Search Engines News Affilate Program Summary Banner Promotion - 5,000 Impressions monthly
Description:Banners are an excellent networking tool to increase your presence online. Banners are a way to advertise your website/products/services on other people's websites. All someone needs to do is "click" on the banner and they will be directed to your website. The ideal is to target your banner placement on sites that will attract your interested potential customers.
Our Services: Design/Create/Monitor Banners
Costs: There is a one time charge of $50 to create a banner. We will arrange to have 5,000 impressions placed each month. The monthly charge is $30 (paid quarterly, in advance $90) for maintaining the banner and monitoring the results.
The "impression" means someone is visiting a website, somewhere on the web and your banner comes up. That's ONE "impression". You'll get 5,000 of these impressions. Five thousand people will see your banner, Every Month!
Search Engines - Register & Monitor All Major Search Engines
Description: Search Engines provide a way for people looking for information to find you. BUT, you need to be registered. There are hundreds of search engines. We would select the best ones and register your company. That is only step 1. Just being in the search engines is not enough. If you are familiar with search engines you know that when you search for something, you may get results with thousands of "hits". People are impatient and will only check out the first few pages of results. If your company is listed on page 20, the chances of someone finding you is slim.
Step 2 is to make sure your company gets to the top of the list so people will find you. Again, that is not enough.
Step 3. The search engines are dynamic. In order to stay on top you need to monitor your positioning. That requires watching the search engines to make sure you stay at or near the top. These are TIME CONSUMING ACTIVITIES!!!
Our Services: Register Site at Search Engines - and -
Monitor position at Search EnginesCosts: There is a $50 per month charge, paid quarterly ($150). We submit your site to the search engines and monitor the search engine positioning, and send you a monthly report.
News - Produce PR and Newsletters
Description: Providing ongoing information is a good way to encourage people to return to your site. In order to get them to come back, you need to jog their memory to go to your site. Initially, if they are interested in your site, they will bookmark it. But that is NOT enough. So, you can also develop an e-mail newsletter. It can be as simple as a one page memo which will remind them to go out to your site. Or, you can provide the info in an e-mail newsletter. Again, this can vary from simple to elaborate. The newsletter does NOT have to be related to the subject matter of your website.
Our Services: PR and newsletters are what we do!
We will provide ongoing industry information - and-
Develop an e-mail newsletterCosts: The cost to develop the program is based on the complexity of your interest. You can estimate it will be $100 - $200 to set up this program. We can initially set it up for you and then you or your staff can continue to maintain the e-mail news program. OR, we can do this for you on an ongoing basis. The fee would again be based on the complexity of your news program. (Estimate is $75 - $150 per month.)
Affiliate Programs - Sell Your Products or Services from
Other Websites for a FeeDescription: Affiliate programs are opportunities for others to sell your products from their website. They earn a commission from sales originating from their site. This may or may not be feasible for your product or service. However, if the possibility is there, we can explore it.
Our Services: Set up an affiliate program to register your product or service
with other websites -and-
Design/Create/implement/monitor the programCosts: The costs would depend on the opportunities available. It would be a monthly fee based on time. If you are interested we would research the possibilities and then give you an estimate before doing any work.
